KANSAS CITY, Mo. (AP) – A suburban Kansas City man’s idea to place a “wanted” poster on billboards nine years ago has turned the giant highway signs into an important law enforcement tool.

It’s also aiding the search for Lisa Irwin, a Kansas City baby missing since Oct. 4.

Roger Kemp of Leawood, Kan., was searching for the killer of his 19-year-old daughter Ali when it occurred to him that putting the suspect’s picture on a billboard might inspire tips.

The next year Kemp got his wish and a former area pool cleaner was arrested in Connecticut after two tipsters saw his likeness on a sign.

Now law enforcement officials nationwide are turning to digital billboards to track down criminals and search for missing children.